Lead Generation: Tapping into Google Maps’ Potential

Sales and Email Marketing
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Really Straightforward. No prior expertise needed
Time Necessary:
~five minutes

Google Maps offers a wealth of data. 

For B2B marketers, it is an exceptional resource for neighborhood prospects.

For instance:

  • If you are a restaurant proprietor, you can use Google Maps to target neighborhood offices for lunch orders or catering solutions.
  • Neighborhood support suppliers like landscapers, electricians, and plumbers can speedily locate close by companies to supply their solutions.
  • Genuine estate agents can use Google Maps to survey the community specifics and search for competing listings.

Historically, you would gather B2B prospects from Google Maps by way of a internet scraper. Even so, creating and configuring it calls for some technical expertise.

Fortunately, with Clay, it is feasible to gather information from Google Maps with just a straightforward click. This offers you a head commence in creating likely organization relationships with no the technical knowledge.

Adhere to the actions in this guidebook to understand how to improve your lead generation method making use of Clay.

get leads from Google Mapsget leads from Google Maps

Obtaining Prospects from Google Maps Employing Clay 

one) Produce a New Table on Clay

Click on ‘Companies’ and decide on ‘Find Neighborhood Firms making use of Google Maps.’

add new table on Clayadd new table on Clay
find local businesses using Google Mapsfind local businesses using Google Maps

two) Input the Particulars

On the pop-up, enter the organization place. 

For our instance, input ‘Los Angeles, California.’ 

For the search query, enter the organization you are interested in with each other with the place. In this instance, we’ll enter ‘digital advertising and marketing company in Los Angeles, CA.’

Google Map settingsGoogle Map settings

Modify the radius based mostly on your coverage preference. Then, enter the quantity of benefits you want to get. In this instance, let us hold the benefits capped at ten.

Google Map settingsGoogle Map settings

After completed, click ‘Continue.’ 

three) Evaluation the Produced Table

Decide on how you want to include your benefits. You can conserve them to a new table or an current table. 

For this tutorial, let’s pick a new blank table.

add data to blank table on Clayadd data to blank table on Clay

Your workspace need to now seem like this. 

Clay table with Google Map resultsClay table with Google Map results

On the appropriate side, there is a pop-up window exactly where you have the choice to fetch far more benefits. Let’s near this for now and proceed to the subsequent stage.

four) Include Business Particulars

Let’s include the firm identify and web site to the table. 

To see the specifics, click a row. 

On the pop-up, hover your mouse more than the information you want to include. Click ‘Add as Column,’ and then ‘Create Column.’ In this situation, we have additional and renamed the title to “Business Title” and additional the web site. 

add business detailsadd business details

five) Discover Selection Makers

Following, let’s enrich our table to locate the selection makers of the companies on our checklist.

Correct-click on your table and decide on ‘Add Enrichment.’

enrich Clay tableenrich Clay table

In the pop-up window, go to the ‘Recipes’ tab. Choose ‘SMBs – Discover and Confirm Selection Makers + Get in touch with Data.’

Find and Verify Decision Makers + Contact InformationFind and Verify Decision Makers + Contact Information

Note: There are other methods to enrich your table to locate firm selection makers. For instance, you can use the enrichment equipment ‘Search Google,’ ‘Find Contacts at Business,’ and the Waterfall approach. 

Following, modify the enrichment settings. Note that you can include your personal API essential for each and every instrument. The default setting utilizes Clay’s API. Let’s hold this setting. Then, decide on the suitable columns for the organization identify and web site fields. 

Then, click apply and run.

Your table need to now be populated with the get in touch with data of selection makers for each and every organization.

get leads from Google Maps using Clayget leads from Google Maps using Clay

Note that Clay may well not be in a position to fetch all e mail addresses. This limitation could be due to limited app entry or the selection of organization owners to hold their get in touch with specifics personal.

What’s Following?

Now you have the get in touch with specifics, it is time to attain out!

Keep in mind these guidelines when creating emails to your prospective customers:

  • Do your investigation to understand far more about your prospect’s organization or firm. Know their current milestones or the issues they knowledge.
  • Politely introduce oneself and the firm you are doing work for.
  • Speak about your goal in contacting them.
  • If you are supplying a support, attempt to showcase its worth. Place your offerings as direct remedies to their difficulties.
  • Maintain your e mail concise but real.

Business selection-makers are occupied people. They get pitched a whole lot. The challenge is to guarantee your e mail grabs their curiosity rather of just one more e mail misplaced in their inbox.

Creating customized emails can be hard. If you need to have far more guidelines, read through our tutorial about How to Personalize Cold Emails With Location of a Lead Using Clay.

Hopefully, this was useful. If you have any queries or other tips to include, please allow me know in the feedback!