Predicting Competitors: Strategic Insights with Clay

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All companies encounter competitors.

The massive query is – how do you know your direct and indirect business rivals?

Standard approaches may well contain:

  • sifting via regional organization directories
  • searching via ads
  • joining exhibitions and trade fairs
  • gathering info from buyers

Even though these strategies have their merits, they are usually time-consuming.

But with Clay, you no longer require to juggle via several sources.

This incredible device can support you collect info about prominent marketplace gamers and emerging contenders. It also streamlines the whole method, producing your competitors analysis much more productive.   

find company competitorsfind company competitors

In a number of minutes, I’m going to display you how to use Clay to locate prospective business rivals. Read through on!

Rewards of Predicting Possible Firm Rivals

1 way to craft a winning advertising method is to know who your rivals are. 

Soon after all, if you do not have any concept who your rivals are, it would be hard to differentiate oneself in a aggressive marketplace.

Allow me share with you some of the advantages of understanding your rivals:

  • Boost your distinctive marketing proposition: Understanding your rivals can support you fine-tune your distinctive marketing proposition and stand out from the competitors.   
  • Recognize gaps and options: Possible buyers may well be searching for goods or companies that are presently not supplied by your rivals. You can use this possibility to fill your customer’s requirements.
  • Capitalize on your competitor’s weaknesses: Your rivals may well be lacking some abilities and assets that you have. You can stage in to meet that demand and increase in the marketplace.
  • Uncover prospective threats to your organization: Understanding your rivals can also support you determine the problems they are dealing with. This enables you to handle dangers proactively.

Fortunately, discovering rivals does not have to be challenging. In the following part, I’ll display you how you can effortlessly do your analysis making use of Clay.

How to Discover Firm Rivals Making use of Clay

one) Include the ‘Get Rivals for a Company’ Action

Let’s say you currently have a listing of businesses you are interested in. 

The 1st point that you require to do is generate a new table in Clay and import your listing. 

Make confident your listing consists of the site URL of each and every business. If not, you can use Clearbit to enrich your listing and retrieve the company’s domain. Refer to our separate tutorial on how to get a internet site domain from a business listing to understand how. 

add list on Clay tableadd list on Clay table

After your listing is prepared, tap ‘Add Enrichment.’

add enrichment on Clayadd enrichment on Clay

A pop-up will seem. From there, decide on the ‘Get Rivals for a Company’ action.

get competitors for a companyget competitors for a company

two) Set the Firm Domain as Input

Subsequent, you will require to input an API essential to proceed. 

If you do not have an Owler account, I hugely advocate you use Clay’s Owler API Crucial. Then, decide on the column with the business domains as your input.

set API and inputs on Clayset API and inputs on Clay

Soon after setting it up, tap ‘Continue to Include Fields.’

In the following window, you are going to get an alternative to include further columns. For this tutorial, we’ll preserve it basic and proceed with no adjustments.

add data as a columnadd data as a column

Then, click conserve and run.

Your table need to now show the listing of prospective rivals for each and every business, as proven right here.

list of company competitorslist of company competitors

three) Organize Competitor Info

As you have observed in the final results, each and every business can have several rivals. These are referred to as objects.

We are largely interested in obtaining the info of each and every competitor business. In this instance, it is far better to compose out this info in a new table. Undertaking it this way will make it simpler for you to enrich the information and locate much more info for each and every competitor business.

To streamline, we’re going to generate a separate row for each and every competitor.

Let’s generate a new table to compose the info from the unique table. Include two columns for the ‘Company Name’ and ‘Domain,’ as proven beneath.

create a new table on Claycreate a new table on Clay

Let’s depart this for now till we’ve additional the ‘Write to Other Table’ integration to our unique table.

four) Include the ‘Write to Other Table’ Action

Return to your unique table and include a new enrichment. Then, search and click the ‘Write to Other Table’ action.

write to other tablewrite to other table

five) Map the Table Columns

In this stage, we’re going to define the fields that we’ll require to map to our new table.

Initial, decide on the table to compose to. In this situation, it is the a single we developed in the preceding stage (‘Find Firm Competitors’). 

Then, pick a column from the unique table exactly where our information is sourced. For this, decide on ‘Get Rivals for a Company’ &gt ‘competitor’ &gt ‘Insert all N things.’ 

select a column to write toselect a column to write to

Subsequent, map the fields in between the tables. For this tutorial, we’re going to decide on the ‘website’ and ‘name’ values from ‘Get Rivals for a Firm.’ Hold in thoughts that ‘name right here refers to the competitor’s business identify.

add values from objectsadd values from objects

So, connect the ‘Domain’ column from your new table to the ‘website’ column of the unique a single. Similarly, hyperlink ‘Competitors’ to ‘name.’

To preserve track, you may well also want to map the unique business names as references. Inside the ‘Add other information from this table’ fields, map the business identify columns of the new and unique tables, as proven beneath.

add values from original tableadd values from original table

Soon after all the fields are properly mapped, hit conserve and run the integration. This may well get a number of seconds, based on how prolonged your listing is. 

six) Confirm the Output

After finished, your unique table need to now seem like this.

write to other table outputwrite to other table output

Then, check out the other table you have developed. It need to be populated with the corresponding competitor information, as proven beneath.

write to other table outputwrite to other table output

What’s Subsequent?

There you go! You have just discovered how to use Clay to determine prospective rivals for a listing of businesses. Verify out our full review if you want to see Every thing it can do.

The following stage is to enrich your new listing. 

Making use of Clay’s wealthy characteristics, you can do items like: 

  • discovering latest information about businesses you are interested in
  • accessing the newest fundraising information from businesses
  • discovering a business’s Google assessment information 

We’ll preserve producing new tutorials to support you use Clay far better. So, keep tuned!

If any of the measures over have been unclear, or if you have further concerns, really feel totally free to depart a comment beneath.