Apollo.io in 2023: Weighing the Pros and Cons

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So you are on the hunt for the lowdown on Apollo.io, huh? I am betting you have acquired at least a rough sketch of what it really is all about, so no want for me to hammer away at the specifics. How does it stand up right now?

More than the up coming couple of minutes we’ll go in excess of who truly rewards from Apollo, the excellent bits and the not-so-excellent bits, how considerably it really is gonna expense you, how trustworthy the information is, and final but not least, my two cents on regardless of whether or not it really is really worth your treasured time and income.

Who is Apollo.io For? 

Apollo operates truly properly for any individual promoting to yet another company.

No matter whether you are in recruiting, healthcare product sales, promoting software program, doing work in companies, or just working tiny neighborhood organizations, Apollo could truly support. It took us off the ground &amp we carry on to use it. To locate good quality prospects for its value is invaluable to expanding any variety of B2B organization.

Apollo is a B2B database that has hundreds of thousands of contacts from about the globe, with most of them mainly getting from the United States. No matter whether you are searching to connect with entry degree personnel or the CEO of a Fortune 500 organization, Apollo has your back.

Here is what a common get in touch with search seems to be like. You see their identify, title, data about their organization and the city that particular person is found in. Don’t forget – this is distinct to the personal… not the organization. That is in yet another area of Apollo. 

When you click “Access email”, you will be making use of one credit score to locate the e mail. When it is “saved”, you can now dial/accessibility their cellphone amount, include it to your customized lists, or even include to a sequence (right sending from Apollo) which we’ll dive into a small additional down. 

When attempting to locate your excellent client profile or target audience, it really is crucial to use Apollo’s filters. Apollo provides filters this kind of as work titles, distinct organizations, place, amount of personnel, industries, search phrases, and even by what technological innovation they use. 

In the picture beneath, when you click on ‘More Filters,’ you will see other possibilities this kind of as ‘Time in Existing Role’ and even ‘SIC codes’!

I am 90% particular that this is a exclusive characteristic to Apollo, as I have not observed it in other information enrichment platforms nevertheless. 

SIC codes are utilized by the government to categorize diverse varieties of organizations. So, if you occur to be searching for organizations that fall underneath a distinct SIC code, its yet another cause to use Apollo.

Apollo requires pride in boasting one particular of the greatest databases offered right now. With no any filters picked, it displays a choice of in excess of 260M+ contacts. 🤯

Yes, you go through that proper – hundreds of thousands!

Now let’s place that amount to the check. 

Suppose you are in the New York City location and are focusing on specialists in the e-studying sector, maybe due to the fact you have a resolution that could advantage their company.

Let us see how numerous contacts we can locate:

Now let’s break this down…

If the goal is to locate choice makers in e-studying organizations, particularly in New York City, you would decide on the filters in the picture over.

This brought back approximately two,000 contacts that we have accessibility to. The outcomes consist of their LinkedIn profile, cellphone amount, web site, and of program their e mail deal with. 

Stage is, you could do this with any niche or variety of company you are prospecting for and it will most probably yield 1000’s of contacts for you to attain out to. 

Apollo.io Pros and Cons

With each and every device comes the wonderful characteristics &amp subpar possibilities. Even though we consider the pros outweigh the cons, there are some rather crucial factors you ought to know if you choose to acquire Apollo.

Professional: Pricing

The pricing of Apollo is a minimal barrier to entry for most men and women and organizations.

We’ll dive into pricing in detail later on on, but to give you a glimpse, they have a strategy for only $19 per month and it provides “Unlimited E mail Credits”.

This implies you are ready to accessibility 1000’s of contacts each and every month for this kind of a minimal value.

Professional: Dimension of Database

Apollo provides a huge amount of contacts, which is difficult to beat for its value. If you examine it to a platform like LinkedIn Product sales Navigator, it could even now be really worth it, regardless of the hundreds of thousands of contacts LinkedIn has.

Also preserve in thoughts note that LinkedIn does not give e mail addresses – Apollo does.

Professional: Product sales Engagement Platform

Generally, a platform that provides information does not give a mechanism for engagement and vice versa.

For illustration, LinkedIn provides information, but you cannot right send emails.

Apollo’s engagement platform, on the other hand, provides a broad variety of strong characteristics that teams, tiny to huge, could use day-to-day.

  1. Sequences – This characteristic permits you to automate messaging and LinkedIn connections, and keeps track of duties essential for each and every prospect, all in one particular location.
  1. Dialer – A single is ready to make, acquire, and record cellphone calls and integrate right with your CRM (HubSpot, Salesforce, and other people) with no leaving Apollo’s platform. 
  1. Inbound Meeting Scheduling – This is a very valuable characteristic for huge product sales teams. It allows you to distribute inbound prospects created from outbound efforts, hence minimizing time and escalating efficiency inside of the team’s workflow.
  1. AI Creating Assistant – This comparatively new characteristic aids you craft a distinct e mail for each and every prospect based mostly on getting signals that Apollo supplies. Fairly neat!

Professional: Analytics Dashboard (one particular of my favourite characteristics)

Apollo’s analytics platform is one particular of the most insightful analytics equipment out there on the marketplace right now.

When making use of it, you have accessibility to see the work titles of the folks who are opening most of your emails, their industries, their time zones, and you can filter based mostly on the amount of replies, and so on.

This offers you a wonderful within search to support you make information-based mostly selections for your outbound campaigns.

Con: Information Good quality

Personally, I have discovered that approximately thirty-45% of Apollo’s information can be inaccurate.

It truly depends on the variety of information you are searching for. Nevertheless, it really is crucial to note that this is truly only distinct to e mail addresses. Extra aspects like personnel leaving organizations, altering roles, or altering their e mail addresses can contribute to this inaccuracy.

I ought to also mention that I really do not use mobile numbers typically for outreach, so I cannot comment on the accuracy of that information inside of Apollo.

Con: Record Picking Restrict

The ‘record picking limit’ is a characteristic that impacts the amount of data you can decide on and approach at a time.

Even though this could not be a concern for bigger teams with much more in depth strategies, it can be a limiting element for smaller sized teams or men and women making use of Apollo.

This restrict is tied to the pricing strategy you decide on, and consequently, could influence smaller sized teams much more as soon as they choose they’d like to increase. 

If you are a salesperson meticulously crafting customized cold emails and calls, then the record choice restrict will not be an situation for you. But if you are relying on mass cold emails, or automating your outreach processes, then you want to be conscious of this.

The record choice restrict could be a bottleneck for tiny organizations aiming to connect with hundreds or 1000’s of contacts each and every month.

This characteristic restricts you to picking only 25 contacts at a time, which can be fairly a drain on your time and efficiency. Also really worth noting, if you decide on contacts repeatedly, Apollo will block your accessibility right after you have picked ~three,000 contacts. 

Dependent on your company model, this may not be a concern (or it could be the cause you do not use the device, forcing you to manually decide on contacts and risking a 24-hour account blockage). We only say this due to the fact it accidentally uhhh.. took place to us.

I have personally encountered this situation much more instances than I would care to count. 

Con: Cost Modifications!

Yes, the value of Apollo modifications seemingly at random, which I truly do not value.

It appears like each and every time I examine their pricing webpage they are A/B testing diverse pricing versions.

Even final evening when I started out creating this post the pricing was diverse. Extremely perplexing &amp absolutely quite weird.

The alter in pricing could be due to time zone, area you are based mostly out of, or the time of day, but it truthfully seems to be like it is rather random to me. I locate this to be relatively unfair as it outcomes in diverse clients having to pay diverse quantities on the basis of what? I am not fairly confident.

Apollo’s E mail Accuracy

I’m only going to go in excess of Apollo’s e mail addresses in contrast to their mobile numbers.

I’ve utilized Apollo 98% of the time for emails and possibly two% for the numbers.

When making use of Apollo, you have to presume approximately thirty-45% of their information is inaccurate. Even although they have a “verified” filter, I discovered that it is not precise at all. 

You ought to usually decide on the ‘verified’ filter, but I also advise working your emails by means of a third-get together verification platform like Neverbounce.

This does not apply if you are making use of Apollo’s Engagement platform, as you will have additional people contacts right from their database &amp will not want to export them.

When prospecting by means of cold e mail, it really is essential to preserve your bounce rate under 3%.

If thirty-forty% of your contacts bounce back due to incorrect e mail addresses from Apollo, this can severely influence your e mail campaigns &amp domain track record.

Interestingly, Apollo claims a ‘91% accuracy rate’.

From my expertise right after making use of Apollo for Many years and based mostly on the opinions of other people, this declare does not appear to hold real at all. 

In my view, no matter what database your contacts come from, you ought to usually confirm the checklist.

The track record of your e mail sender with your e mail services supplier is one particular of the most essential aspects, if not the most crucial one particular.

My Ultimate Ideas About Apollo

So, let us place this all collectively.

Taking into consideration who Apollo can help, the excellent and the negative, and the accuracy of the information, it really is rather clear that Apollo deserves a spot in your toolkit, specially for outbound operations.

It truly is acquired an edge in terms of expense-effectiveness and its treasure trove of contacts in the database.

Certain, there may be some hiccups with the information – you could run into inaccuracies in about thirty-45% of it – but even with that, you have even now acquired a enormous pool of contacts at your disposal (that you can confirm and carry on to use).

My verdict? The rewards tip the scale in excess of the disadvantages and pricing is a main cause why, and which is why Apollo will get a thumbs up from me.

Have you utilized Apollo just before? What are your ideas?