G2 Scraping for Decision Makers: Boost Your Cold Emailing

Sales and Email Marketing
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Straightforward. May possibly assist to know the fundamentals of this device/subject
Time Essential:
~ten minutes

G2 stands as a trusted supply of real consumer critiques and consumer-produced merchandise ratings. It is a fantastic platform for organizations to investigation, buy, and handle their software program stack.

Now, let’s paint a clearer image. Why would G2 be a fantastic supply of higher-high quality prospects?

Right here are a couple of compelling factors:

  • You get direct engagement to prospective customers actively purchasing for goods or solutions
  • You get an insight of the demands and soreness factors of business leaders
  • It is a fantastic platform to locate individuals who may possibly be interested in your resolution

Now, you might inquire, how do you scrape operate emails of determination makers from G2?

That is in which Clay methods in. What I enjoy about this device is that it streamlines the procedure. It is straightforward to use but robust in its abilities.

This guidebook will demonstrate you Clay’s effective attributes to aid you in gaining high quality prospects. So, maintain studying to locate out how!

scrape G2 emails using Clayscrape G2 emails using Clay

How to Scrape Emails from G2 Making use of Clay

one) Original Setup With Clay

Ahead of we proceed, I’m going to presume that you previously have an energetic Clay account.

Very first, you will want to set up the Clay app extension for Chrome. I locate this the best strategy to scrape information from a web site as you will see later on on.

Clay Google Chrome extensionClay Google Chrome extension

two) Scrape Information from G2

Go to G2 Marketing Automation. Click the Clay icon in your Chrome extensions. 

G2 websiteG2 website

A table will seem displaying organization names, merchandise descriptions, assessment counts, and ratings.

scrape G2 details using Clayscrape G2 details using Clay

Download the table as a CSV file. We’ll want this later on for additional enrichment in Clay.

download G2 details using Claydownload G2 details using Clay

three) Get LinkedIn Business Profiles 

Develop a new table and upload the CSV on Clay.

create new table in Claycreate new table in Clay

Enrich organization names to locate their LinkedIn profiles.

enrich LinkedIn profiles in Clayenrich LinkedIn profiles in Clay

Use the ‘Search Google’ enrichment device with the query:
“site:linkedin.com/company” “{insert organization title}” 

Search Google enrichment in ClaySearch Google enrichment in Clay

Click ‘Continue to Include Fields.’ Then, conserve and run. 

You need to see the end result containing numerous hyperlinks per row. Don’t forget, we’re only interested in the company’s LinkedIn web page. And the very first end result will most most likely include the info.

LinkedIn profile enrichment in ClayLinkedIn profile enrichment in Clay

So, you will want to map the very first search end result to a new column to show a company’s LinkedIn web page.

four) Uncover Choice Makers

Start off a new enrichment. On the pop-up window, search for the ‘Find Contacts at Company’ action.

find contacts at company enrichmentfind contacts at company enrichment

Set the ‘Company Identifier’ to the company’s LinkedIn web page. 

find contacts at company settingsfind contacts at company settings

For the ‘Job Title Search phrases,’ enter any (or all) of these search phrases:

  • Chief Human Sources Officer 
  • Human Sources Director 
  • Talent Acquisition Director 
  • Human Sources Manager 
  • Talent Acquisition Manager 
  • HR Organization Partner 
  • Head of Recruitment 
  • VP of Human Resources 
  • Procurement Manager 
  • Chief Working Officer
enrich job title keywords in Clayenrich job title keywords in Clay

Click proceed to include fields, then toggle the information you want to include to the table (like the title, title, and LinkedIn URL).

enrich LinkedIn profile in Clayenrich LinkedIn profile in Clay

five) Enrich LinkedIn Profile to Extract Emails

To locate a prospect’s operate electronic mail, we’re going to use their LinkedIn profile.

Let’s search for the ‘Enrich Man or woman from LinkedIn Profile’ action. Right here, you can variety the search phrases on the search bar and tap this selection, as I did under.

enrich person from LinkedIn profile in Clayenrich person from LinkedIn profile in Clay

You need to now see a new window with possibilities to set up your inputs. Include the ‘LinkedIn Profile’ of our contacts from the ‘LinkedIn Profile’ dropdown. This will prompt the app to fetch all the public info from the offered LinkedIn profile.

enrich person from LinkedIn profile in Clayenrich person from LinkedIn profile in Clay

Click ‘Continue to Include Fields.’ Then, hit conserve and run.

Click one particular of the rows inside the ‘Enrich Man or woman from LinkedIn Profile’ column. A new window need to seem, exhibiting all the public info about our LinkedIn speak to.

Now, scroll down to the ‘Latest Experience’ segment. 

Hover your mouse in excess of the organization domain and click ‘Add as Column.’

find company domain using Clayfind company domain using Clay

five) Use the Waterfall Technique to Extract Emails

Once more, let’s include enrichment to our table. Go to ‘Waterfall’ and click ‘Work E mail.’

find work email using Clayfind work email using Clay

On a new window, you need to see all the possibilities obtainable to fetch your contact’s electronic mail handle.

Right here, we’re going to use Clay Enrichments, Datagma, and Hunter as our electronic mail suppliers. Enter the contact’s title, organization title, and organization domain, as proven under.

find work email using Clayfind work email using Clay

To guarantee that all emails collected are legitimate, we’re going to use Debounce. 

Then, click conserve and run.

Check out your table. It need to now show the operate emails of determination makers from your target businesses.

find decision makers work emailfind decision makers work email

What’s Up coming?

With Clay, you are prepared to send that best electronic mail. 

Consider of the relationships to be constructed and the options that lie ahead. Your following large move is just an electronic mail away! 

If you want a small assist, I propose you check out Clay’s AI author. We’ve carried out a separate tutorial about using chatGPT to write compelling cold emails. So, give it a read through!

And hey, if you have received ideas to share, please really don’t hesitate to drop a comment under.