Lead Generation 2023: Finding Prospects via Capterra

Sales and Email Marketing
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Capterra is a reputed directory of computer software vendors along with their specifics and consumer critiques.

This is the ideal platform to go if:

  • You want to recognize competitor items and collect buyer critiques
  • You want to keep up to date with the marketplace trends primarily based on consumer critiques and ratings
  • You want to recognize prospective partners or prospects to pitch your items and companies

In this tutorial, I’ll stroll you via the methods to scrape information from Capterra. Then, we’ll enrich the information on Clay and discover the get in touch with specifics of determination makers.

By the finish of this, you need to find out how to seamlessly navigate from information scraping to lead enrichment. 

enrich leads from Capterraenrich leads from Capterra

How to Discover Prospects and Enrich Them On Clay

one) Set up Instantaneous Information Scraper

For this tutorial, we’re going to use Instantaneous Information Scraper to pull appropriate information from Capterra. So go ahead and set up the Instant Data Scraper extension for Google Chrome.

Instant Data ScraperInstant Data Scraper

two) Scrape Prospects from Capterra

Let’s say we’re interested in obtaining prospects from Digital Marketing and advertising Companies in New York.

Check out Capterra and go to Services Classes &gt Digital Marketing and advertising Companies.

On the left side, you need to see some filter choices to narrow down your benefits. In this situation, we’ve entered New York City on the spot discipline. We’ve also selected ‘Information Technological innovation and Services’ for the ‘Industries Served.’ 

find digital marketing agencies in Capterrafind digital marketing agencies in Capterra

Come to feel free of charge to modify your filter choices to meet your demands.

Now you have the filtered benefits, it is time to pull the information. Click the Instantaneous Information Scraper icon from the toolbar.  

Instant Data ScraperInstant Data Scraper

On the pop-up window, you can set the minimal and optimum waiting time for every single request. The goal of the delays is to mimic a human-like habits when searching the internet site. Carrying out so will avert your IP from obtaining banned or charge-restricted. 

You can also allow the infinite scroll to capture all the benefits on the web page. When you are completed, click ‘Start crawling.’ 

Instant Data Scraper settingsInstant Data Scraper settings

When the approach is comprehensive, the app will demonstrate you the variety of pages scraped as nicely as the variety of rows collected and doing work time. You will also be presented with diverse choices to download your information.

Instant Data Scraper settingsInstant Data Scraper settings

In our instance, we’ve selected CSV.

three) Import Your Information On Clay

Develop a new table on Clay and import the CSV file. You need to now see all the data we’ve just scraped from Capterra.

import Capterra data to Clay tableimport Capterra data to Clay table

So, go ahead and get rid of the data that you do not want. In this situation, I’ve retained the firm title, spot, and companies, and deleted the rest. I’ve also renamed these columns to make it less difficult to refer to them later on on.

modify Clay tablemodify Clay table

four) Get the Organization Domain

Correct-click your table and choose ‘Add enrichment.’

add enrichment on Clay tableadd enrichment on Clay table

On the pop-up window, seem for an integration instrument to get the firm domains from your checklist.

Clay supports a number of apps to support you pull the internet site URL of any firm. In this tutorial, we’re going to choose Clearbit since it is free of charge.

get domain from company name using Clearbitget domain from company name using Clearbit

On the settings web page, you can decide on which API essential to use. By default, Clay’s Clearbit API Crucial is picked, so we’ll depart this as is.

For the input, just choose the ‘Company Name’ column from the dropdown. Click ‘Continue to Include Fields.’

Clearbit settings pageClearbit settings page

Decide on the information you want to be additional to your table. Let’s decide on the domain. Then, click conserve and run.

Clearbit settings pageClearbit settings page

Your table need to now be populated with the internet site URLs of your target businesses. 

find company domain using Clearbitfind company domain using Clearbit

five) Discover the Choice Makers

Now that we have the firm title and domain, all we want to do is enrich the table additional to discover the determination makers.

Generally, you’d have to enrich your table a number of instances to discover the names and function emails of your prospects. But with Clay’s ‘recipe’ attribute, you can collect all the information you want in just one particular go.

When once more, include an enrichment to your table. On the pop-up, click ‘Recipes’ and decide on ‘SMBs – Discover and Confirm Choice Makers + Get in touch with Details.’

enrich Clay table with recipeenrich Clay table with recipe

On the settings web page, practically every little thing you want need to be set presently. Nonetheless, you can alter the apps from the dropdowns if you want. For this manual, we’re retaining the default settings.

Clay recipe settings pageClay recipe settings page

All we want to do now is set the inputs for the organization title and organization internet site. Right after that, click ‘Apply &amp Run Very first ten Rows.’

Your table need to now have the e mail addresses of your target prospective customers.

find decision makers' email addressfind decision makers' email address

And That is It!

You have just realized how to scrape prospects from Capterra. 

The subsequent stage? 

Commence reaching out to your target prospective customers making use of Clay. And, who is aware of, the subsequent huge deal may just be on your checklist.

Need to have support crafting a customized cold e mail? We received your back. Study these tutorials to ramp up your e mail marketing and advertising techniques:

Hopefully, this was valuable. Be positive to allow us know your ideas in the feedback beneath!