Enhancing Lead Quality: Google Search Integration with Clay

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Selecting the very best prospects is 1 of the several difficulties that product sales pros encounter.

But with the appropriate data, it is simpler to uncover prospects that very best match the items or providers they are supplying. It also assists them craft targeted messages in the course of product sales.

But here’s the catch. How can they gather this information? The conventional, lengthy lead-gen kinds may not be the most productive resolution.

Here’s the place Clay shines the very best. Making use of this instrument, your information assortment gets to be less complicated and much more productive. 

Clay also supports different integrations like Google Search to get even much more precise specifics about your prospects.

In a number of minutes, I’ll demonstrate you how this is specifically completed making use of Clay. So, maintain studying!

enrich a list using Google searchenrich a list using Google search

How to Use Google Search Inside Clay for Lead Enrichment

Google Search integration is comparable to making use of the Google search engine to uncover any data you want.

The only distinction is that, when integrated inside of Clay, you can streamline lead enrichment without having hopping from 1 app to an additional. You no longer want to manually copy and paste all the data into a table.

All you want to do is to enrich your listing making use of Google Search.’ Basically enter the appropriate search phrases to get the data you want. 

Then, select the information to include to your table, run the integration, and you are completed! In a number of basic clicks, your lead data is neatly organized in your table.

Let’s see how it is completed in Clay via this fast illustration.

Think about you happen to be assessing the pricing of different site builders. Here’s what you want to do:

one) Begin With a Record

Very first, let’s produce a new table on Clay. Make certain to listing all the site builders you want to investigate.

add a list to Clay tableadd a list to Clay table

two) Use Search Google to Enrich Your Prospects

Subsequent, we’re going to include enrichment to our table, as proven under.

enrich a list on Clayenrich a list on Clay

Seem for the ‘Search Google’ integration and click. This ought to lead you to a pop-up window.

add Search Google integrationadd Search Google integration

three)  Enter a Google Search Query

In this phase, you have the alternative to enter your Google search query and insert dynamic information from any column.

You can also browse for presets. These are like query templates. With this alternative, just enter the site domain of your target lead and it will immediately produce a prompt query for you.

browse presets in search Googlebrowse presets in search Google

For instance, we are interested to know the pricing web page of every site builder. So, just click presets and select ‘Find a Company’s Pricing Page’ as proven under. Then, enter the column containing the site domains. 

‘Find a Company’s Pricing Page‘Find a Company’s Pricing Page

Beneath the Domain discipline, you can preview the prompt. After you are content, click the ‘Use Preset’ button. You ought to now see the Google search query on the discipline primarily based on your prior choices.

add a domain on search Google presetadd a domain on search Google preset

Recognize that you can even more customize your search to meet your requirements, like deciding on the quantity of benefits and language. For this tutorial, we’ll go with ‘English’ for the language and depart the rest as is.

search Google additional optionssearch Google additional options

Then, hit ‘Continue to Include Fields.’

four) Select the Information to Enrich Your Table

Right here, you will be presented with a listing of information you can include as columns to your table. For illustration, let’s select ‘Title’ and ‘Link’ as proven under. When the integration runs, these information factors will be extra to your table.

add data to enrich tableadd data to enrich table

Click ‘save and run’ when completed.

five) Examine the Outcomes

Your table ought to now show the pricing specifics for every site builder, as proven. 

pricing details of website builderspricing details of website builders

With this extra data on your prospects, you happen to be set to increase your marketing and advertising efforts.

But do not end there –  use Clay’s Google Search integration to enrich your target prospects, like obtaining their LinkedIn profiles. With a number of clicks, you will have the specifics prepared to use even so you want.

Wrapping It Up

Clay is a strong instrument that assists firms run customized campaigns, uncover prospective customers, and enrich possible prospects. 

In this guidebook, you have discovered how to use Clay for lead enrichment. But that is just the tip of the iceberg!

With Clay’s AI-driven equipment, you can craft compelling cold emails even so you want. In this tutorial, we’ve covered how you can use Clay to customize emails based on your prospect’s location

Maintain exploring, and do not neglect to share your Clay experiences in the remarks under.